World Education Fair - Bulgaria - Winter 2017

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World Education Fair is the biggest international education exhibition of its kind in Bulgaria, taking place in Sofia and Varna February 2017. Since 2003, the event has attracted young people, which are interested to study abroad for their secondary or higher education in distinguished international institutions. Thanks to the project, foreign educational institutions are promoted and popularized in Bulgaria.

Reasons to Attend

World Education Fair is an ideal event for exhibitors – as many as half of Bulgaria's prospective university students apply abroad. Students are attracted by the presence of international universities, schools, and colleges, as the event focuses on undergraduate, postgraduate and MBA studies. According to the Eurostat data from 2015, the Bulgarians which study in different universities throughout Europe are 22,800.

Market Overview

Some 30,000 Bulgarian students currently study abroad, according to the Head of the State Agency for Bulgarians Abroad. Over 50% of those Bulgarian high school seniors who seek higher education apply to schools abroad.

Fair Outline

World Education Fair receives a high number of visitors and successful recruitment of students. In 2016, a total number of 120 exhibitors attended the fair from 18 coutnries. These countries included: Switzerland, The Netherlands, UK, Belgium, Spain, Italy, Denmark, Czech Republic, Bulgaria, Greece, Poland, Liechtenstein, Germany, Austria, USA, China, France and Romania. There were a total number of 3387 visitors who attended the fair in 2016. The fairs are heavily promoted in Bulgaria with extensive promotional campaign in various channels targeting both students and their parents. World Education Fairs has built a database of more than 50,000 people, whereas only in the last two editions WEF in Bulgaria has more than 9,000 registrations. One of the biggest advantages is that WEF has more than 70 % pre-registration of visitors, which speaks for the effectiveness of the made promotional campaign.

Further Exhibition Information

More information about this leading student recruitment exhibition can be found by selecting the tabs below.

To reserve your place at this international education fair, please select the ‘Prices’ tab and choose the buttons that meet your requirements. Place your purchase in your shopping cart by selecting the ‘Click To Proceed’ button, select ‘checkout’, and fill in your registration details.

What's included as standard

A standard working space at this event will include the participation of one representative, a table and chairs, assistant/ interpreter, custom pull-out banner made for your institution (no other banners are permitted), two coffee-breaks per day, lunch, dinner reception. You will need a laptop with USB port in order to use the student scanning facility at the fairs.

**Hotel booking is available to book through Studycentral. 

Your booking will also include a FREE institution profile on for 6 months!

Configure your participation
World Education Fair - Bulgaria (Sofia) - 25-26/02/17

Please select your exhibition space first

World Education Fair - Bulgaria (Varna) - 27/02/17

Please select your exhibition space first



25 Feb 2017 - 26 Feb 2017

Venue address:

Sofia Hotel Balkan



Opening hours for visitors
Date Time
Day 1:
Day 2:
10:00 - 17:00
10:00 - 17:00
Access times for exhibitors
Date Time
Set up:
08:00 - 09:30
17:00 - 16:30
Additional activities



27 Feb 2017

Venue address:

Gallery Graffit Hotel



Opening hours for visitors
Date Time
Day 1: 27/02/17 11:00 - 17:00
Access times for exhibitors
Date Time
Set up:
08:00 - 10:30
17:00 - 18:30
Additional activities


This section identifies the levels and subject areas that are reflected at this fair and for which visitors will have an interest in. This section will help to clarify the types of participants who should attend.

  • Postgraduate (Masters, MBA, LLM, Dip, PhD)
  • Undergraduate (Bachelors)
  • Foundation (Preparatory)
  • Further education & vocational
  • Language learning
  • Professional training
  • Accountancy, finance & insurance
  • Architecture, construction, building & surveying
  • Business, MBA & management
  • Computer science & IT
  • Economics
  • Education & teaching
  • Engineering
  • Health & medicine
  • Humanities
  • Languages
  • Law & LLM
  • Mathematics
  • Retailing & marketing
  • Science
  • Social science
  • Tourism, leisure & hospitality
  • Visual & creative arts

Use the information provided below to learn more about visitors expected to attend the fair and the proportion of those visitors that are relevant to your offering. Additional information about how the educational exhibition is promoted and visiting agents can be found in the grey box.

Visitors are targeted by:

  • Billboards / Posters / Flyers
  • Cooperation with Educational Institutions
  • Internet
  • Invitations
  • Local / National Press
  • PR Campaigns
  • Promotion at other events
  • Television / Radio

Visiting Agents

Participants will have the opportunity to meet the principal agency at the fair.

Visitors expected to attend:

  • 2400 in Sofia
  • 384 in Varna

These visitors are expected to look for:

*All figures are estimates provided by the fair organiser. Individual exhibitors may experience different results as the data is based on the event as a whole.

Use the information provided below to learn more about fair exhibitors both past and current. The statistics are based on the last edition of the education fair and aims to give you a demographic of the international exhibitors based on their type and focus. To display a list of past and current exhibitors select the “Click to Display” button below. You can then sort the list based on the criteria most important to you. Additional information about who the education fair is aimed at can be found in the grey box.

Who should attend:
  • Business schools
  • Colleges
  • Hotel management schools
  • Universities

Past exhibitor numbers:

  • 57 in Sofia
  • 12 in Varna

Past exhibitor statistics:


Now you have decided to join the fair you might want to know some basic information to get you started with your travel plans. Information on hotels is listed below and you can find further country specific details in the grey box.

Applying For Visas

EU passport holders will not require a visa to enter Bulgaria, although you will need a passport. If you do not have an EU passport please check with your local Consulate or Embassy. You might need to apply for a tourist or business visa, although the latter may take much more time to arrange. Visa support is strictly limited to our exhibiting clients. Visa support is NOT provided to visitors.

National Languages


National Currency

Lev (BGN)


Sheraton Hotel Balkan*****
5 Sveta Nedelya Square, Sofia 1000, Bulgaria
(A special hotel rate is available, contact us for your accommodation.)

Hilton Hotel Sofia****
1 Bulgaria blvd.
Tel: +359 2 933 5000

Radisson SAS Grand Hotel****
4, Narodno Sabranie Square

Downtown Hotel****
27 Vassil Levski Blvd., 1040

2 Yanko Sakazov Blvd.


Grand Hotel Dimyat
111 Kniaz Boris 1 Blvd.

*The hotels listed above are only suggestions and we advise you to carryout additional research to ensure you select the hotels that match your requirements. We cannot take responsibility for the accommodation and service provided by 3rd parties.

Working with the University Fairs / Studycentral team is easy, pleasant and fun. They do what we all should: offer sufficient and relevant information, they do it quickly and are very efficient.

Ivana Belamaric
IE Business School

As always, I’m very happy with the fair and with the organization and with all of the students that I meet. I’m also very happy with all of the Staff who are nice and very helpful. I like that the students signs up with all information and they are given a number and we the American University of Paris is given a comprehensive list of the students whose numbers we wrote down.

Mr. Randy Wener
The American University of Paris

Well organized and well attended so PR and Advertising must be good. I think the process of students lining up and then sitting down to talk with the representatives is marvelous. You make much better contacts this way.

Melanee Crist
Truman State University, USA

Well organized, busy throughout, well staffed. Visitors were well informed and of a high quality. My only concern was that some Post Grad students had been given details of our MA programmes as a potential match to their enquires, this resulted in a little confusion. Excellent system and well managed. Overall I was most impressed with the quality of the fair.

Joe Whimster, Aim 4 Uni Project Officer
University of Aberdeen, UK