World Education Fair - Bucharest

The first edition of the WORLD EDUCATION Fair in Romania for Undergraduate, Postgraduate and MBA providers and Independent Schools, aims to recruit a high number of students applying for courses provided by participating institutions.

The Fair is the only event dedicated purely to education, for students of all ages in Romania, and it is already growing in popularity amoungst institutions and students alike. The Fair is part of the World Education Project, which Integral Educational Programs started 7 years ago in order to help young people get the right information about new opportunities for university, college and school education abroad.

The World Education Fairs organised in Bulgaria, as part of the project, have become one of the main sources for information for most students deciding to pursue education abroad there. As a result the number of students choosing to study abroad has been increasing. The World Education Fairs themselves have become a must for every student interested in education abroad. Now more and more students use the opportunity to meet with educational organisation face-to-face, when choosing their future university, college or school and course/s of study. The Fair in Romania will continue this trend.

The Project has grown to include, in addition to the fairs in Bulgaira and now Romania, the World Education Scholarship Fund; World Education in High Schools; World Education free information sessions.

The World Education Project is the biggest of its kind. Since 2003, twice each year in Bulgaria, these events attract young people, which are interested to study abroad for their secondary or higher education in distinguished international institutions. Thanks to the Project, foreign educational institutions are promoted and popularised in the country; now also in Romania.

The campaign to develop the World Education Project as a successful recruitment tool for institutions is thanks to a few important points:

  • Consistent marketing research, establishing the trends
  • Attracting the young people to choose for their education abroad
  • Choosing for marketing strategy, which shall be successful and beneficial
  • Massive promotional campaign and personal attention to the students
  • Pre-registration of more than 50% of visitors.

The desired result, which has been experienced by most participants of the Project, is access to a high number of visitors and the successful recruitment of students. It is important for us to maintain the highest standards, inviting organisation offering quality programmes, choosing venues in places with top central locations in 5 –star hotels and with extra services provided. In addition to participating during the events, the participants use services to follow-up on their marketing efforts, to visit high schools and to organise extra promotional activities, such as the University Catalogue (See Advertising for details) and to give presentations. Get involved with the Project and maybe you will see the results!

"My impression of Sofia - both the people and the city - was very positive. I was also really pleased with the interest in Art & Design courses during the fair. I'd like to attend to the fair again in
November and will start thinking about an activity we could arrange to raise our profile and offer the students a more interesting experience. Thanks again."

Wendy Hunt - Coventry University – UK
12.02.2009 after February Edition World Education Fair