Visitors expected to attend*

9,600

Of these visitors*:

• 20% will look for undergraduate studies
• 15% will look for postgraduate studies
• 15% will look for foreign-language training
• 50% will be of another categorisation**

Visiting agents

Agents are expected to visit the fair although no formal activities have been planned for participants to meet them.

Visitors are targeted by the following means:

• Invitations
• PR Campaigns
• Internet
• Local / National Press
• Television / Radio
• Billboards / Posters / Flyers
• Cooperation with Educational Institutions
• Promotion at other events

• 40% were international

• 60% were local

In-print & On-line

Exhibition Catalogue

The printed Exhibition Catalogue will contain an exhibitor list, an exhibition floor plan and multi indexing for country representation or product category.

All exhibitors are eligible for one free listing of company contact details and corporate profile. Where provided by exhibitors, individual exhibitor contact details and corporate profiles will be listed alphabetically. Company profile is a maximum of 100 words.

Exhibitors may also consider advertising in the catalogue. Full-page advertising in colour or mono raises the profile of the exhibitor considerably and rates charged are very cost effective.

See publication advertising when booking for options.

Sponsorships

With the sponsorship packages available at this event the sponsor will enjoy the following:-

1. Exhibition space in a prime location within the exhibition.
2. Publicising name and logo in the invitation mailers/flyers (quantity 150,000) distributed through:
   i) direct mailing against a selective database
   ii) quantities passed to exhibitors to conduct their own mailings to their clientele
   iii) as inserts in newspapers and specialist journals
   iv) direct distribution through a mailing agency
   * The sponsor's logo will also appear on the fax campaign conducted by the organizer.
3. Publicising name and logo in the newspaper ads (1/8 page) prior and during the show with a frequency of around 25 slots in 4 Arabic and 2 English newspapers.
4. Mention the sponsor's name in radio ads in MBC FM Duration 30 seconds number of slots 25 schedule to be agreed.
5. Incorporating name and logo in the adv campaign on electronic sign displays at prime locations for a two weeks duration (at 224 slots/day each of 15 seconds)
6. A banner of 3M x 1M highlighting name and logo hung from the ceiling of the exhibition hall above the aisles in proximity to the sponsor's stand (if applicable).
7. Publishing the name and logo of the sponsor on the large "UNIPOLE" sign at the Expo Entrance and at welcome banners within the hall.
8. Receive a videotape of the show's inaugural ceremony with a photo album of the overall show as well as a photo album of the sponsor's stand.
9. Receive a disc containing the complete list of registered corporate visitors within a month from the conclusion of the show.
10. A full-page colour ad in the show catalogue.
11. A free catalogue entry in the alphabetical listing as well as mention in the organiser's information - section of acknowledgements and thanks.
12. The sponsor, should it elect, will have the right to promote itself as the "sponsor" of the Show through print material and any media (at its own cost).

When you go to order see sponsorships for options.

Hotels

Ramada Continental Hotel***
Palestine St.Corner Madinah Road, Jeddah
www.ramadacontinentaljed.com

Jeddah Hilton Hotel****
North Corniche Road, 21362, Jeddah
www1.hilton.com

Radisson SAS Hotel*****
Medina Road – P.O. BOX 8483,  21482, Jeddah
www.jeddah.radissonsas.com

Restaurants

Sushi Yoshi - Japanese cuisine - €€€
Atallah Center, Corniche Road, Jeddah
Tel: +966 (0)2 6997 854

Caspers & Gambini - Int'l cuisine - €€€-€€€€
Al Andalus Street, Jeddah
Tel: +966 (0)2 6652 552

Taxi operators

Saudi Limousine
Tel: +966 (0)2 6714 977

Visa requirements

You will need a letter of invitation when applying for a visa along with a passport to enter Saudi Arabia. You should contact your local consulate or embassy for advice.

Nearest international airport

King Abdulaziz International Airport

National language

Arabic

National currency

Riyal

Average climate at the time of the fair

Average temperature: 19ºC / 29ºC
Ensure to bring some sun lotion.

Local landmark

King Fahd Fountain - Jeddah's King Fahd’s Fountain is a major landmark built in the 1980s and listed by the Guiness World Records organization as the highest water jet in the world at 312 metres.

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