IEFT International Education Fairs of Turkey - Spring 2012

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IEFT is the leading student recruitment fair in Turkey, welcoming nearly 20,000 Turkish students to each of the semi-annual fairs.  Throughout the past 10 years, the International Education Fair of Turkey has grown to become the largest education exhibition in both Turkey and the Middle-East, with universities from more than 30 countries attending every year.

Reasons to Attend

IEFT focuses solely on the Turkish Market, and therefore has built a reputation with students throughout the country through strong marketing and promotion of the IEFT events, and excellent relationships with local high schools, universities, language schools and Turkish agents. IEFT Fair Tour students are from very respected universities and high schools of Turkey. IEFT Fairs are also visited by a number of young and experienced professionals looking for education opportunities abroad.

Market Overview

Turkey is a quickly-developing country, with the youngest population ratio in Europe and a clear market for overseas education. Turkey has a long history of placing great value in education and the pursuit of lifelong learning. Each year sees approximately 1.65 million Turkish students compete for only 529,000 entrance positions in post secondary institution.

  • 2.5 million students are currently studying in the Turkish Higher Education System
  • There are 141 State Universities, and 53 Private Universities in Turkey
  • 1.5 million students will be seeking undergraduate Education in August
  • 800,000 students will be placed in undergraduate programs in Turkey
  • 100,000 undergraduate students will seek education abroad
  • 2 million undergraduate and graduate are currently looking for overseas education opportunities.
Fair Outline

IEFT has a professional and hands-on approach to meeting the needs of our participating institutions, and also to bringing the highest quality Turkish students to its fairs. IEFT is committed to making the recruitment process both successful and enjoyable for both participants and students.

Students attending the exhibition are looking for education all over the world. While the UK and the USA continue to dominate student interest, they are looking more and more towards programs in Canada, Europe and Asia.

IEFT gives participating institutions complete support before, during and after the fairs, including: 

  • Material transportation between cities
  • Professional stands with the option of uniquely designed backdrops
  • Local high-school and university visits
  • Free promotion in IEFT’s Study Abroad Magazine, distributed to nearly 20,000 student visitors
  • Optional web banners, flyer distribution, newspaper advertisements, and any other promotional branding needs an institution may have
  • Well-organized accommodation and transportation options
  • Complete visitor statistics sent to all participants upon completion of fair tour
  • Amazing social and cultural activities throughout fair
Further Exhibition Information

More information about this leading student recruitment exhibition can be found by selecting the tabs below.

To reserve your place at this international education fair, please select the ‘Prices’ tab and choose the buttons that meet your requirements. Place your purchase in your shopping cart by selecting the ‘Click To Proceed’ button, select ‘checkout’, and fill in your registration details.

What's included as standard

A standard equipped stand includes 1 podium, 1 table, 2 chairs, electricity plug,  participation of two participants,  coffee break, buffet lunch, a profile in the Study Abroad magazine distributed to all student visitors.

Configure your participation
IEFT International Education Fairs of Turkey (Ankara) - 18/03/12

Please select your exhibition space first

IEFT International Education Fairs of Turkey (Izmir) - 20/03/12

Please select your exhibition space first

IEFT International Education Fairs of Turkey (Istanbul) - 24-25/3/12

Please select your exhibition space first

Study Abroad Magazine - Spring Edition
Study Abroad Magazine - Fall Edition
€0.00

Dates:

18 Mar 2012

Venue address:

Ankara Sheraton Hotel
Noktali Sokak
Kavaklıdere
Ankara
06700
Turkey

Map

Schedule:

Opening hours for visitors
Date Time
Day 1: 18/03/12 12:00 - 18:00
Access times for exhibitors
Date Time
Set up:
Dismantling:
18/03/12
18/03/12
11:00 - 12:00
18:00 - 19:00
Additional activities
Date Time
Reception: 18/03/12 -

Dates:

20 Mar 2012

Venue address:

Izmir Hilton Hotel
Gazi Osmanpaşa Bulv. No: 7
Izmir
35210
Turkey

Map

Schedule:

Opening hours for visitors
Date Time
Day 1: 20/03/12 12:00 - 18:00
Access times for exhibitors
Date Time
Set up:
Dismantling:
20/03/12
20/03/12
11:00 - 12:00
18:00 - 19:00
Additional activities
Date Time
Ephesus & Virgin Mary House Tour:
Dinner (Izmir Boardwalk):
19/03/12

20/03/12

-

-

Dates:

24 Mar 2012 - 25 Mar 2012

Venue address:

Istanbul Hilton Hotel Convention Center
Cumhuriyet Cad.
Istanbul
34367
Turkey

Map

Schedule:

Opening hours for visitors
Date Time
Day 1:
Day 2:
24/03/12
25/03/12
12:00 - 18:00
12:00 - 18:00
Access times for exhibitors
Date Time
Set up:
Dismantling:
24/03/12
25/03/12
11:00 - 12:00
18:00 - 19:00
Additional activities
Date Time
Istanbul Guided Tour:
Boat Cruise & Dinner:
24/03/12
25/03/12
-
-

This section identifies the levels and subject areas that are reflected at this fair and for which visitors will have an interest in. This section will help to clarify the types of participants who should attend.

Levels
  • Postgraduate (Masters, MBA, LLM, Dip, PhD)
  • Undergraduate (Bachelors)
  • Foundation (Preparatory)
  • Further education & vocational
  • Language learning
  • Professional training
Subjects
  • Accountancy, finance & insurance
  • Architecture, construction, building & surveying
  • Business, MBA & management
  • Computer science & IT
  • Economics
  • Education & teaching
  • Engineering
  • Health & medicine
  • Humanities
  • Languages
  • Law & LLM
  • Mathematics
  • Retailing & marketing
  • Science
  • Social science
  • Tourism, leisure & hospitality
  • Visual & creative arts

Use the information provided below to learn more about visitors expected to attend the fair and the proportion of those visitors that are relevant to your offering. Additional information about how the educational exhibition is promoted and visiting agents can be found in the grey box.

Visitors are targeted by:

  • Billboards / Posters / Flyers
  • Cooperation with Educational Institutions
  • Internet
  • Invitations
  • Local / National Press
  • PR Campaigns
  • Promotion at other events
  • Television / Radio

Promotion Highlights

This fair has a very large network of media outlets and Turkish educators that are worked with to attract the best and largest group of Turkish students available.  Specific activities include:

  • Distribute flyers at all universities in Istanbul, Ankara and Izmir
  • Send personal invitations to guidance counsellors at local high schools
  • Use a wide-range of outdoor advertising campaigns, including billboards and metro-posters
  • Advertise on national and local radio and television stations (CNN Turk, BestFM, etc.)
  • Place ads in national and local newspapers (Hurriyet, Turkish Daily News, etc.)
  • Work with local mobile phone companies to send text messages to potential students

Visiting Agents

Agents are expected to visit the fair, although no formal activities have been planned for participants to meet them.

Visitors expected to attend:

  • 3500 in Ankara
  • 3000 in Izmir
  • 10000 in Istanbul

These visitors are expected to look for:

Ankara
Izmir
Istanbul
*All figures are estimates provided by the fair organiser. Individual exhibitors may experience different results as the data is based on the event as a whole.

UUse the information provided below to learn more about fair exhibitors both past and current. The statistics are based on the last edition of the education fair and aims to give you a demographic of the international exhibitors based on their type and focus. To display a list of past and current exhibitors select the “Click to Display” button below. You can then sort the list based on the criteria most important to you. Additional information about who the education fair is aimed at can be found in the grey box.

Who should attend:
  • Business schools
  • Colleges
  • Education agencies
  • Funding & scholarship providers
  • Hotel management schools
  • Language schools
  • Student service providers
  • Summer schools
  • Universities

Past exhibitor numbers:

  • New event in Ankara
  • 1 in Izmir
  • 1 in Istanbul

Past exhibitor statistics:

Ankara
Izmir
Istanbul

Study Abroad Magazine - Spring Edition

With a circulation of 20,000 copies, the glossy, full-colour A4 catalogue will be distributed free of charge among visitors at the fair. The catalogue will have a listing of each participant at the event and other useful information relating to study opportunities available. To target an active audience of Turkish students a full-colour display advert can be ordered in the following sizes: 1/4 horizontal, 1/4 vertical, 1/2 horizontal, 1/2 vertical and full page. See advertising options and prices in the "Prices" tab.

  • Country: Turkey
  • Language: Turkish
  • Circulation: 20,000
  • Size: A4 (210x297mm)
  • Finish: Matt
  • Colours: CMYK
  • Distribution: IEFT - International Education Fairs of Turkey

Study Abroad Magazine - Fall Edition

With a circulation of 20,000 copies, the glossy, full-colour A4 catalogue will be distributed free of charge among visitors at the fair. The catalogue will have a listing of each participant at the event and other useful information relating to study opportunities available. To target an active audience of Turkish students a full-colour display advert can be ordered in the following sizes: 1/4, 1/2 horizontal, 1/2 verticle and full page. See advertising options and prices in the "Prices" tab.

  • Country: Turkey
  • Language: Turkish
  • Circulation: 20,000
  • Size: A4 (210x297mm)
  • Finish: Matt
  • Colours: CMYK
  • Distribution: IEFT - International Education Fairs of Turkey

Now you have decided to join the fair you might want to know some basic information to get you started with your travel plans. Information on hotels is listed below and you can find further country specific details in the grey box.

Applying For Visas

EU passport holders may require a visa to enter Turkey and you will need a passport. Please check with your local Consulate or Embassy. You might need to apply for a tourist or business visa, although the latter may take much more time to arrange. Visa support is strictly limited to our exhibiting clients. Visa support is NOT provided to visitors.

National Languages

Turkish

National Currency

Turkish lira (TRY)

Hotels
Istanbul

Hilton Istanbul Hotel*****
Cumhuriyet Caddesi, Harbiye
Tel: +90 212 315 6000

Hotel Lamartine****
Lamartin Caddesi, 25, Taksim
Tel: +90 212 254 62 70 PBX

Konak Hotel****
Cumhuriyet Caddesi, 75, Taksim
Tel: +90 212 225 82 50

Ankara

Sheraton Hotel, Ankara
Noktalı Sokak, Kavaklıdere, 06700
Tel: +90 312 457 6000

Izmir

Hilton Hotel, Izmir
Gazi Osmanpasa Bulvari No 7, 35210
Tel: +90 232 497 6060


*The hotels listed above are only suggestions and we advise you to carryout additional research to ensure you select the hotels that match your requirements. We cannot take responsibility for the accommodation and service provided by 3rd parties.

Thank you every so much for your amazing help and support during the IEFT fairs. I truly enjoyed it.  So far this is the best organized fair that I’ve been to. Everything was great. The fair was extra busy and I met really interesting and potential students. I wanted to thank you for all your help and hospitality – it was an amazing experience and I love Turkey even more now!

Jelena Culum
Ealing, Hammersmith and West London College, UK

I have been doing recruitmens trips for 28 years so I have much room for comparison. This was the best organized...Attendance indicates that IEFT did a good job of advertising. I am often asked about fairs by other schools who know my extensive travel. I will heartily recommend IEFT. Hope (IEFT) keeps in touch with me for future fairs.

Dr. Ron Paddack
University of Central Oklahama, USA

Working with the University Fairs / Studycentral team is easy, pleasant and fun. They do what we all should: offer sufficient and relevant information, they do it quickly and are very efficient.

Ivana Belamaric
IE Business School